Press

La Serra Gardens sits in Totowa, New Jersey, on a small piece of land in one of the busiest parts of North Jersey. Today, people wander through greenhouses with coffee in hand, listen to music, shop for plants, gifts, linens and pottery, and maybe leave with a homemade pignoli cookie. But when Lisamarie Suriano first knew the property, it was simply a local greenhouse she visited as a customer…

When I was in Stuart, Florida, helping my mom with her garden, there’s one place I inevitably ended up: Pinder’s Nursery in Palm City. As a fourth-generation garden center owner, I’ve spent a lifetime visiting nurseries across the country. Every once in a while you walk into a place that feels familiar in the best possible way. The first time I shopped at Pinder’s, I felt the same energy that surrounded my own family’s garden center in New Jersey…

Dave discusses Urban Outfitter’s Terrain

Erik shares his thoughts on building stronger relationships with vendors

Erik discusses how Flamingo Road Nursery in South Florida creates a hugely popular fall experience each year, when temperatures are soaring in the 90s.

Dave discusses Bucks County Gardens in Doylestown, PA

Dave gives advice on setting up a houseplant pop-up shop.

An article discussing our backgrounds and the launch of GCC

Erik Dietl-Friedli makes the case for IGCs to have butterfly gardening departments.

Dave discusses Black Shed Garden Center in Stockton, NJ

Statement walls have tremendous impact on customer experience by immersing and engaging them. Consider adding one to your IGC.

Erik Dietl-Friedli offers advice to IGCs about summer sales.

Dave and Erik discuss 2025 trends